Boring Testimonials?
The Web and You | written by Chris Allison | June 14, 2009 at 3:51 PMBoring is no fun. You know that. The majority of people viewing your website won’t read much. Learn more by reading my article: People Don’t Read, They Scan.
Designing a website for my dad’s business, CCI Security Systems, Dad and I decided to use the “Studio7 technique” for adding client testimonials. Rather than the written testimonials that most websites use (nobody reads), we figured it would be better to keep attention and show some faces. To do this, we used video.
Check out the live example here: http://www.ccisecurity.net/client-testimonials.php
Dad's website: Client Testimonials section
This builds credibility and keeps the attention of your audience longer.
Have a camcorder? Is this something you could do? We used my hand-held Sony camcorder – nothing too fancy. With video editing software, we adjusted brightness and contrast as well as audio levels. From there, we rendered the video (saved it) and uploaded it to our video host of choice.
If your clients are happy with your services or products, they’ll be happy to provide you with testimonials on video.
Tags: video interview, video testimonials
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Chris Allison, are you the person that created the original Hotel de Ville web site - featuring rose petals? I am Susan Stewart, looking for you, need web help again.
Hello, Susan! Yes, I remember developing your website a long time back. I’d be happy to help you again. Check your email and look for “Studio7″ or call (573) 917-0707.