People Don’t Read, They Scan Impatient and insistent upon immediate satisfaction, Web users are quick to either stick around or leave your website. The question is, since they don’t read, “What are they scanning?”
Web users tend to scan your content in an F-shaped pattern. “F” as in Fast.
Jakob Nielson says:
Users first read in a horizontal movement, usually across the upper part of...
by Chris Allison at June 2nd, 2009 at 08:06 pm